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The FDA Interactive Nutrition Facts Label displayed on a laptop and tablet in a dark nutrition teaching kitchen. The FDA Interactive Nutrition Facts Label displayed on a laptop and tablet in a dark nutrition teaching kitchen.
Our Work  /  FDA Interactive Nutrition Facts Label

U.S. Food & Drug Administration · Public Health

Making the Nutrition Facts label easy to explore.

An interactive Nutrition Facts label — plus a companion Fun Facts Quiz — that lets people click into every nutrient and ingredient, in English and Spanish, to learn what the label really means.

The challenge

How do you turn a dense government label into something people want to explore?

The Nutrition Facts label is on nearly every packaged food — but most people never learn to read it. The FDA needed a way to make the label approachable and genuinely educational for a broad, bilingual audience, while meeting federal accessibility standards.

At a glance
ClientU.S. FDA
IndustryPublic Health · Federal
ServicesInteractive Learning · Accessibility
RoleDesign & development

What we delivered

Two connected interactives, built for everyone.

2 Connected interactive tools
60+ Randomized quiz questions
WCAG 2.1 AA Accessible & bilingual
The Interactive Nutrition Facts Label ingredient list and Vitamins & Minerals screens shown on a laptop and tablet.

The interactive label

Click into every part of the label.

Every nutrient and ingredient links to a plain-language explanation — what it is, where it’s found, and why it matters — with a glossary, downloadable fact sheets, and a live label that highlights each item as you explore.

English and Spanish nutrient-detail screens from the Interactive Nutrition Facts Label shown on two tablets.

English & Spanish

The full experience, in two languages.

Complete English and Spanish parity across the label, every nutrient-detail page, and the downloadable fact sheets — so more families can actually use it.

A Fun Facts Quiz question and its answer-feedback screen shown on a laptop and tablet.

A separate interactive · Fun Facts Quiz

Then test what you learned.

A companion Fun Facts Quiz reinforces the label with 60+ questions, randomized for repeat play and learning. Each answer gives instant, teachable feedback, and the quiz is scored at completion.

A Fun Facts Quiz comparison question shown on a laptop.

Question formats

More than multiple choice.

Compare real Nutrition Facts labels side by side, choose all that apply, and work through scenario questions — each with a clear explanation of the right answer.

A Fun Facts Quiz question and answer feedback shown on two smartphones.

Anywhere

Built responsively.

Both interactives are fully responsive and accessible to WCAG 2.1 AA, so people can explore the label and quiz themselves on any device.

See it live

Explore the Interactive Nutrition Facts Label and its companion Fun Facts Quiz, hosted by the FDA.

View it on FDA.gov (opens in a new tab)

Let’s talk

Building an interactive learning tool?

We design accessible, bilingual, interactive learning that helps people understand.