American Academy of Sleep Medicine · Public Health
Turning a sleep-health campaign into an experience people can use.
As a strategic development partner, we brought a partner-created campaign to life online — building a responsive public-health platform and a guided sleep assessment that helps people turn awareness into action.
One campaign, every screen
A clear digital home for better sleep.
We developed a responsive platform that carries the partner-created campaign system across desktop, tablet, and mobile. Consumers can learn why sleep matters, explore healthier routines, and prepare to talk with a doctor, while health care professionals move directly to patient-facing guidance and practical resources.
The experience at the center
Five guided steps from awareness to action.
We developed the interactive sleep assessment as a focused, approachable journey. People reflect on the quantity and quality of their sleep, learn why healthy sleep is essential, identify possible signs of poor sleep, consider what may be getting in the way, and choose a realistic action they can begin now.
Practical by design
Information that leads to a next step.
Expandable explanations, illustrated prompts, clear selections, and responsive controls make complex sleep-health information easier to explore. The assessment closes with practical ways to make sleep a priority and a downloadable resource that helps people carry their commitment beyond the screen.
Support for the conversation
Resources that help healthy sleep travel further.
We implemented dedicated experiences for health care professionals alongside the campaign’s consumer content. Clinician guidance supports screening, education, medication review, and referrals, while the resource library brings together English- and Spanish-language infographics, videos, questionnaires, and shareable campaign materials created by the project’s design partner.