Skip to main content
The USDA WIC breastfeeding resource shown on a laptop and smartphone. The USDA WIC breastfeeding resource shown on a laptop and smartphone.
Our Work  /  USDA WIC Breastfeeding Support

U.S. Department of Agriculture · WIC Breastfeeding Support

Breastfeeding support at every stage.

An accessible national resource guiding WIC mothers and their support networks through the breastfeeding journey.

The challenge

How do you support new mothers nationwide — with guidance that’s clear, encouraging, and accessible to everyone?

WIC families needed a welcoming, plain-language resource that meets mothers wherever they are — planning, starting, working through challenges, and thriving — and works for every user, on every device.

At a glance
ClientUSDA — WIC
IndustryFederal Public Health
ServicesUX · Web · Accessibility · Content
RoleDesign & development

What we delivered

A supportive, accessible national resource.

Nationwide USDA WIC reach
WCAG 2.2 AA Accessible by design
4 stages Learn · Start · Overcome · Thrive
The Learn, Start, Overcome, and Thrive journey displayed responsively across a laptop, tablet, and smartphone.

Meet mothers where they are

Organized around the journey.

Content is built around how mothers actually move through breastfeeding — Learn, Start, Overcome, and Thrive — so the right guidance is always a step away, on any device.

USDA WIC Learn, Breastfeeding 101, and Going Back to Work guidance shown across three devices.

Plain-language guidance

Clear help for every stage.

From Breastfeeding 101 to going back to work, stage-based articles and videos turn complex guidance into encouraging, practical steps mothers can follow.

Downloadable USDA WIC publications, interactive quizzes, and responsive support content across three devices.

Tools that teach

Articles, videos, quizzes, and goals.

Plain-language articles, downloadable publications, interactive quizzes, goal-setting, and return-to-work and pumping guidance help families learn by doing.

Inclusive guidance for dads, families, and parents returning to work across three responsive devices.

Everyone in the circle

Support for partners, family, and friends.

Dedicated, inclusive sections for dads, families, and friends — plus return-to-work support — built to WCAG 2.2 AA so everyone can use it.

Related

More work & services.

Case Study

NABH Digital Platform

Explore →
Case Study

VDOE Opioid Abatement

Explore →
Digital Experiences

UX, Web Design & Development

Explore →
Digital Experiences

Accessibility Services

Explore →

Let’s talk

Communicating for better health outcomes?

We build accessible, plain-language public-health experiences that meet people where they are.