Virginia Department of Health · Public Health Nutrition
A campaign built to feed Virginia.
A connected print and digital campaign for Virginia’s Child and Adult Care Food Program—and its Farm to CACFP initiative.
Our role
One message, designed to travel.
Hybrid Studios created a flexible visual system and carried it across brochures, rack cards, fact sheets, posters, newsletters, event materials, and digital advertising. Every piece reinforces the same central idea: Together We Can Feed Virginia.
Clear at a glance
Information people can see — and understand.
Bold photography, direct headlines, and a consistent campaign structure make the program recognizable from across a room while giving children’s and adult-care audiences their own relevant entry points.
Built for visibility
A campaign with presence.
Retractable and large-format banners extend the campaign into conferences, community events, and outreach settings — giving VDH a clear, professional presence wherever program partners gather.
Digital reach
Designed for the feed.
Social posts and display ads adapt the campaign for real digital contexts, using format-specific creative to keep the message legible, recognizable, and action-oriented across platforms and screen sizes.
A connected initiative · Farm to CACFP
Local food, connected to care.
Farm to CACFP gives the broader campaign a fresh, agriculture-focused expression. Brochures, rack cards, postcards, and fact sheets connect participants to Virginia-grown foods, gardening opportunities, and practical nutrition education.
One campaign family
Distinct enough to stand out. Familiar enough to belong.
Colorful produce illustrations and a lighter palette give Farm to CACFP its own voice while shared language, typography, and campaign structure keep it connected to the larger Virginia CACFP system.
Content that keeps growing
Seasonal stories, built for every screen.
Newsletters and digital ads keep the initiative active beyond printed outreach — sharing timely ideas and helping providers bring gardening, local food, and nutrition education into their programs throughout the year.