Washington Gas · Energy
Coordinated communications, across every channel.
Creative communications supporting customer education, program promotion, and energy campaigns across print and digital.
Selected work
One campaign, across every channel.
Over a multi-year relationship we produced a coordinated body of creative — advertising, direct mail, email, and collateral — all carrying one consistent brand voice.
Advertising · print
Print advertising that carried the campaign.
Full-page magazine ads built awareness for Washington Gas rebate and efficiency programs — a consistent visual language across business and consumer publications.
Advertising · digital
Digital placements that extended the reach.
Display ads and digital out-of-home carried the same message online and in market, keeping the campaign consistent across every screen.
Direct mail
Targeted mail that reached the right customers.
Coordinated direct-mail pieces extended the campaign to homeowners and businesses, driving participation in rebate and energy-savings programs.
Email that kept programs top of mind.
On-brand email creative supported ongoing program promotion and seasonal campaigns across residential and commercial audiences.
Collateral & brochures
Sales collateral for every audience.
Brochures, rebate slicks, and engineered-sales collateral gave Washington Gas teams consistent, professional materials for builders, multifamily, and commercial customers.
Customer bill inserts
Depth across every program.
Monthly customer bill inserts — residential and commercial, Maryland and Virginia — each on-brand and built to drive rebate and efficiency-program participation.
